Disney's first quarter 2025 earnings figures show that the company lost 700,000 members globally in recent months.
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Disney reported that it currently has 124.6 million Disney+ customers, which is 0.7 million fewer than it had in the fourth quarter of 2024. The decline in membership follows the autumn price rise for Disney+. While Disney+ Ad-Free rose from $13.99 to $15.99, Disney+ with Ads went from $7.99 to $9.99.
In September, Disney also launched a "Paid Sharing" plan in the US, Canada, and other European countries in an effort to curb Disney+ password sharing. The system stops supporting account use across multiple houses unless the primary user is a member of a single family.
Disney CEO Bob Iger stated on an earnings call addressing the results that the customer churn was not as high as anticipated, despite the fact that Q1 2025 was the first quarter since the launch of Disney+ that the service had lost users.
Disney anticipates another drop in Disney+ subscriptions during the second quarter of 2025. Hulu added 1.6 million new members during the quarter, bringing its total number of paying subscribers to 53.6 million, while Disney+ subscriptions declined.
Due in large part to Moana 2's more than $1 billion box office receipts, Disney's overall revenue increased by 4.8 percent during the quarter.
Disney anticipates another drop in Disney+ subscriptions during the second quarter of 2025. Hulu added 1.6 million new members during the quarter, bringing its total number of paying subscribers to 53.6 million, while Disney+ subscriptions declined.
Due in large part to Moana 2's more than $1 billion box office receipts, Disney's overall revenue increased by 4.8 percent during the quarter.
