At the 'Far Out' event in September of this year, Apple unveiled the iPhone 14 series, which includes four new models. The iPhone 14 and iPhone 14 Pro were smaller versions when they were first released by Apple, whereas the iPhone 14 Plus and iPhone 14 Pro Max had bigger screens. Early market indicators were indicative of weak demand for non-Pro models. According to a recent rumour, Apple is reportedly "extremely" worried about how the iPhone 14 Plus is selling and is trying to use new marketing tactics to make up for it when the next iPhone series is released.
According to a recent story on the South Korean blog Naver, Apple is "seriously" contemplating new tactics for the future iPhone 15 range and is "seriously" considering how well the iPhone 14 Plus is selling. According to reports, the sales fall for the current non-pro models is far more than what Apple's external environment had expected.
First, Apple should think about lowering the price gap between pro models and entry-level devices. This is consistent with analyst Ross Young's assertion that all iPhone models might get the Dynamic Island feature next year, which is now only accessible on iPhone 14 Pro models.
Future iPhone models' prices "will be set differently than it is today," according to Apple, which is also thinking about modifying its pricing approach. The Plus model from the 2023 range may become less expensive as a result. In India, the pricing of the iPhone 14 Plus starts at Rs. 89,900. The iPhone 14 Pro Max, on the other hand, has a starting price of Rs. 1,39,900.
Nevertheless, renowned analyst Ming-Chi Kuo had previously predicted that Apple will widen the gap between professional and non-professional iPhone models even more and include unique features in the iPhone 15 Pro Max. According to Kuo, the business seeks to raise the average selling price (ASP) of iPhone devices.Future iPhone models may possibly have a different price than the current one, according to Apple, which is also considering revising its pricing policy. Price cuts to the 2023 lineup's Plus model may result from it. Starting at Rs. 89,900, the iPhone 14 Plus cost in India. While the iPhone 14 Pro Max starts at Rs. 1,39,900, the price difference is significant.
The well-known analyst Ming-Chi Kuo, however, had predicted that Apple will widen the gap between the pro and non-pro iPhone models even more and include unique features in the iPhone 15 Pro Max. The goal, according to Kuo, is for the corporation to raise the iPhone units' average selling price (ASP).
The basic iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models are said to be part of Apple's 2023 iPhone portfolio. Apple's upcoming A17 Bionic processor is anticipated to power the iPhone 15 Pro and iPhone 15 Pro Max. The A16 Bionic chip could be found in the non-Pro variants.
