An initial pandemic-induced boost in smartphone expenditure has allegedly been tapered off over the past year, and on top of that, there has been a record rise in inflation and a slump in the global economy. Meanwhile, a different study contends that declining demand, limited inventory, and a lack of semiconductors will cause Samsung device sales to further decline. According to reports, these elements will enable Apple to surpass Samsung as the brand with the largest market share in smartphones globally in the fourth quarter of 2022.
According to a TrendForce research, the third quarter of 2022 saw an increase of 289 million units in the global smartphone market share. This amounts to a decrease of 11% when compared to year-over-year figures. When compared to the worldwide smartphone market share in the second quarter of 2022, there was likewise a fall of 0.9 percent.
According to the aforementioned research, Apple will surpass Samsung to take the top spot in the worldwide smartphone industry, increasing its market share from 17.6 percent to 24.6 percent. The manufacturer of the Galaxy smartphone, on the other hand, sees its market share decline from 22.2 percent to 20.2 percent.
Samsung's device production only added 64.2 million additional units in the third quarter of 2022. In the fourth quarter of 2022, the decrease is expected to persist, which might enable competitor Apple to surpass the South Korean company in total rankings.
According to a different BusinessKorea source, Samsung's situation may not improve in the fourth quarter as the business struggles with high inventories, weak demand, and a scarcity of semiconductors.
The third quarter saw Apple increase of 50.8 million devices for the Cupertino, California-based iPhone manufacturer. The fourth quarter of the year is often when Apple experiences its highest demand, despite having fewer devices than Samsung. In addition, it appeared that Apple in the third quarter of 2022 benefited from a reallocation of demand from Huawei and optimal pricing of more recent smartphone models.
The third quarter of 2022 saw Xiaomi, OPPO, and Vivo place third, fourth, and fifth, respectively, in the worldwide smartphone market share.
As of November 2022, Xiaomi still held the top spot in the Indian smartphone market, according to the statistics website GlobalStatsCounter, with a 25.27 percent grip. Vivo and Samsung were next, with 16.5 percent and 16.05 percent, respectively.
