According to a person with firsthand knowledge of the project, Amazon.com is developing a stand-alone app for streaming sports material, the Information reported on Wednesday.
As more US viewers move from paid TV subscriptions to streaming applications, sports continue to be one of the most popular live viewing draws.
The action will probably go hand in hand with Amazon's efforts to increase its focus on sports content through its Prime Video service, a crucial avenue for luring customers to its e-commerce platform.
Amazon is already in a stronger position to compete with the leader in sports streaming, Walt Disney Co., as it already has the rights to broadcast games like the Thursday Night Football franchise of the National Football League and Premier League soccer events in the UK.
A multi-year agreement to exclusively stream the NFL's Sunday Ticket package of games in the United States was also reached last week by Alphabet unit YouTube.
According to the article, it was unclear when Amazon would launch the sports app and whether it would proceed with the idea.
An inquiry for comment from Reuters was not immediately answered by Amazon.
To meet growing expenses and a decline in demand as individuals and companies cut down on spending due to inflation anxiety, the corporation has been examining unproductive business segments and has laid off some personnel.
Amazon just introduced Prime Gaming for PC in India, providing customers access to a number of free PC games each month. This is a gaming subscription service that is available in addition to the Amazon Prime package. The eight games that Prime Gaming will make available to customers in December 2022.
Users may visit the Prime Gaming website, log in using their credentials, and then click the Activate Prime Gaming button in the upper right corner of the page to enjoy the Prime Gaming service in India.
