YouTube has stated that it is testing a new machine learning (ML) technology that would convert landscape video adverts into vertical forms depending on how users view videos on the platform. According to the company's analytics, vertical video assets delivered greater click-through rates than landscape video assets, and marketers should adapt their ad content and strategy to these changing behaviours. Meanwhile, the business is rumoured to be working on platform-wide unskippable bumper advertising.
Google describes its experimental machine learning technique in a blog post as reformatting landscape video advertising into square or vertical layouts based on how the user is watching movies on YouTube. The programme, it is said, can recognise crucial aspects in the landscape ad, such as faces, major objects, logos, text, and motion, and can divide a movie into different "scenes." It goes on to state that these scenes guarantee that crucial aspects appear correctly in a vertical advertising.
This technique might be useful for firms who do not have the resources to generate several adverts for various media. Google Ads' video production tool, found in the Asset Library, now includes four new, customizable vertical video ad templates and one square template. These templates may be used to easily generate vertical or square adverts.
"We've also added a new set of vertical video ad templates to our auto-generated video offering, which generates vertical videos depending on campaign inputs like text and pictures," the business stated.
In an advertisement-related move, YouTube has indicated that it is working on a sort of ad format known as bumper advertising. These advertisements are believed to be up to six seconds lengthy. According to reports, Google may offer up to ten bumper adverts in a single break that cannot be avoided. This might imply that 10 bumper advertisements will consume around 60 seconds of your time, which should not be an issue for people utilising the free version.
YouTube now displays 2-3 brief commercials or a single large ad that may be skipped after a set number of seconds. You may use YouTube Premium if you don't want to watch advertisements.
