Roblox Corp., an online gaming company, announced on Friday that it will provide 3D advertising on its platform early in the following year as part of an effort to expand beyond in-game purchases as a source of income.
By the end of this year, it will test ads with developers and a small number of marketers, Roblox announced during its annual developers conference.
According to Roblox, the 3D advertising, often known as "immersive commercials," would only be available to audiences 13 and older.
The statement, however, comes as the advertising sector, including titans like Snap Inc. and Facebook owner Meta Platforms, continues to be severely affected by the weakening economy.
Roblox, a company located in California and known for the games "Jailbreak" and "MeepCity," has felt the pinch as a result of the reopening of schools following the lockdown and the soaring inflation. crimped user spending.
