Amazon said earlier this month that it will pay $1.7 billion to acquire iRobot, the company that makes the Roomba vacuum cleaners (roughly Rs. 13,500 crore). According to recent reports, the US Federal Trade Commission (FTC) is investigating this transaction to determine whether it violates antitrust rules. According to reports, both firms are getting ready for what could be a drawn-out inquiry. The FTC is already looking at Amazon as part of a comprehensive monopolisation investigation. The antitrust watchdog is also looking into whether this agreement will give Amazon an unfair advantage in the retail and connected device markets.
Politico reported that the US FTC is investigating Amazon's acquisition of iRobot, the company that makes the Roomba vacuum cleaner, for possible antitrust violations.
Antitrust regulators are reportedly looking into whether this agreement will give Amazon an undue advantage in the connected device market and the retail sector.
According to reports, the FTC is attempting to ascertain how this agreement may affect Amazon's expanding selection of smart products, including the Ring security cameras.
The antitrust watchdog wonders whether information gathered by iRobot's Roomba vacuum machines from consumers' homes might be exploited to gain an unfair edge over rival merchants. According to the article, Amazon and iRobot may have to endure a drawn-out and difficult examination.
