The Nothing Phone (1) has sold well in India, just over two months after its launch, thanks to its launch partner Flipkart. These figures are especially encouraging for a new entrant in a highly competitive market like India.
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Manu Sharma, Vice President & General Manager, Nothing India, told us confidentially that the Nothing Phone (1) had over 100,000 clients in India at the end of August. On Flipkart, the brand sold over 100,000 pieces in only 20 days.
Sharma further said that the Nothing Phone (1) is the best-selling smartphone on Flipkart in the INR 30,000+ price range right now. Customers responded positively to the phone, with over 10 million preferring to be notified about the phone's arrival on Flipkart ahead of time.
Nothing also notified us that its fourth major software upgrade, Nothing OS 1.1.4, will be available soon. While the business did not disclose a precise release date or update information, Sharma stated that the update will include fixes for important concerns raised by users as well as enhancements to items like the camera and battery.
When questioned about the imminent Android 13 upgrade, Sharma emphasised that the company's top focus is security.is focused on offering an excellent software experience in a short release cycle. The arrival of the Android 13 version, as well as the Phone's development timeframe (1), made it difficult to include the update sooner.
In terms of the future, Sharma hinted to potential ecosystem gadgets in the works but refused to specify.
The Nothing Phone (1) will offer limited time price cuts and cash back benefits as the Christmas season approaches in India. The 8+128GB variant will cost INR 31,999 (currently 33,999), the 8+256GB model will cost INR 34,999 (currently 36,999), and the 12+256GB model will cost INR 37,999. (currently 39,999). Customers of certain banks will also receive an additional INR 3000 in cash.
Our entire review of the Nothing Phone (1) may be found here.
