In the past, Apple's September keynotes have served as the Cupertino company's regular venue for its glitzy debut of the most recent iPhone, but the Far Out Apple event may force the smartphone to share the spotlight with another significant product release: the AirPods Pro 2.
The launch of the new AirPods model is also scheduled for this week's presentation, according to well-known Apple leaker and journalist Mark Gurman, along with the anticipated release of the iPhone 14 range and the Apple Watch Series 8.
If Gurman's forecast of an announcement on Wednesday comes true, as we expect it will, the decision would reshape how Apple has handled all of the more recent AirPods releases.
Although the initial AirPods were unveiled on September 7, 2016, at Apple's "See You on the 7th" event, practically every iteration of the company's headphones has been unveiled in either October or December.
The over-ear AirPods Max were first made accessible to the public on December 15 of the same year, while the original AirPods Pro were originally unveiled in an Apple Newsroom press release on October 28, 2019, and went on sale two days later.
The third generation of AirPods was released on October 18, 2021, keeping up with the times.
The announcement of the second generation AirPods on March 20, 2019, was the lone exception over this three-year span. So all AirPods had been released in October or later between March 2019 and the present.
According to Gurman, Apple may have decided to introduce the new AirPod Pros earlier than normal in an effort to persuade iPhone 14 purchasers to buy new headphones at the same time as their new phone.
Within the company's Wearables, Home, and Accessories segment, which accounts for around 10% of Apple's revenue, the AirPods and Apple Watch presently share top performer status.
Those percentages are unquestionably incredible, but efforts to get customers to purchase a set of earbuds made expressly for their new iPhone at the same time as their purchase may cause those already-impressive numbers to increase.
The updated new AirPod Pros are expected to have a number of new features, such as better audio performance, longer battery life due to a new H2 processor, and a redesigned charging case with Find My support.
Other anticipated improvements for the premium wireless earbuds include brand-new fitness tracking features, enhanced in-ear recognition, and support for Bluetooth LE Audio.
They're said to cost the same amount as the current AirPods Pro, which could mean that as stock is depleted, the price of the current model will plummet, making them the deal of the year.
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