According to reports, Instagram is removing a lot of its commerce options in an effort to increase direct ad revenue. The current purchasing page on the Meta-owned photo and video sharing site will soon vanish as the business focuses on e-commerce initiatives that directly support advertising. According to reports, it intends to switch to "Tab Lite," a less customised version of the shopping website. The latest development demonstrates how the company is abandoning some long-term initiatives as it concentrates on the short-form video market.
The Information said that Instagram is trying to reduce its shopping options as it refocuses its e-commerce initiatives on those that directly support advertising. According to reports, the workforce was informed of the change on Tuesday.
The present Instagram commerce page would soon be removed from the app. Internally known as "Tab Lite," the corporation is switching to a more basic and impersonal version of the shopping interface.
According to the source, the Meta-owned company may begin a public test of its app today, introducing users to the "Tab Lite" variant of its purchasing website.
According to a different story from recently, Meta is considering expanding the number of paid features it offers on its Facebook, Instagram, and WhatsApp platforms. According to reports, the social media behemoth is establishing a new product organisation to work on "potential paid products." Pratiti RayChoudhury, who was previously the head of research at Meta, is tasked with leading the unit.
