(Updated Most Recent: July 31, 2022)
Amazon Prime is scheduled to implement new measures that will make it easier for users to cancel their subscriptions to its services with just two clicks. Users will find it simple to delete or unsubscribe from the OTT platform. Notably, this improvement occurs after a few customers have complained about perplexing menu options and choosing options.
Users of OTT platforms in the European Union are able to cancel subscriptions to practically all products from the applications, according to a Reuters report.
"Choosing an online subscription can be quite convenient for customers because it is frequently a fairly simple process, but choosing to cancel your membership should be just as simple. The freedom of consumers to exercise that right must be free from interference from platforms. It is obvious that manipulative patterns and designs must be prohibited. Justice commissioner Didier Reynders stated, "I applaud Amazon's commitment to streamlining their procedures to enable customers to unsubscribe freely and without difficulty.
Amazon's Policy Regarding Subscription Termination
In the meantime, the OTT platform released a statement and said that both signing in and cancelling access are fairly straightforward processes. "By design, we make it easy for customers to join Prime or terminate their subscription. As we are doing here after fruitful discussion with the European Commission, we continuously listen to consumer feedback and search for ways to enhance the customer experience. An Amazon spokeswoman said this.
It's important to remember that at the moment, this facility is only accessible within the European Union. However, the business offers a few simple procedures for you to stop receiving the services.
