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According to sources familiar with the situation, Bloomberg News reported on Tuesday that Apple is abandoning plans to raise manufacturing of its new iPhone devices this year after an anticipated jump in demand did not materialise.
According to Bloomberg, the firm instructed suppliers to scale down plans to raise production of its flagship iPhone 14 product line by as many as 6 million devices in the second half of this year.
Instead, the business with its headquarters in Cupertino, California, plans to make 90 million devices for the time period, which is around the same as a year ago and in accordance with Apple's first prediction this summer, according to the source.
A request for comment from Reuters was not immediately answered by Apple.
According to Bloomberg, the demand for the more expensive iPhone 14 Pro models is greater than for the entry-level devices, and at least one Apple supplier is switching manufacturing capacity from less expensive iPhone phones to premium models.
As the tech giant shifts some of its production away from China, Apple had announced this week that it will begin producing the iPhone 14, which was introduced earlier this month, in India.
At an event earlier this month, the company unveiled the newest iPhone 14, emphasising safety improvements over glitzy new technical features—with the exception of a new watch designed with adventure in mind.
"Significant safety features and ground-breaking new technology are featured in the new iPhone 14 series. We're thrilled to be producing the iPhone 14 in India "In a statement, Apple stated.
JPMorgan analysts predict that starting in late 2022, Apple will shift around 5% of iPhone 14 manufacturing to India, the country with the second-largest smartphone market after China.
