With the announcement of the Apple iPhone 14 series, pre-orders for the next iPhone series have begun. However, the newest model, the iPhone 14 Plus, looks to be the least popular device in the current range.
Ming-Chi Kuo of TF Securities, a well-known industry expert, broke the news. He just provided an early report concerning pre-orders for the 2022 iPhone generation. According to this source, demand for the top-tier iPhone 14 Pro Max has surpassed that of the iPhone 13 Pro Max, which was released last year. The iPhone 14 Pro, on the other hand, received roughly the same amount of demand as last year's iPhone 13 Pro.
However, the rating for the other two iPhone 14 series was “bad.” In other words, it appears that the demand for the iPhone 14 series as a whole is more towards the more expensive model rather than the affordable ones. Kuo claimed that the demand for the iPhone 14 Plus is weaker than even the iPhone 13 mini last year. For those unaware, Apple had discontinued the iPhone mini model after lackluster demand for the smallest flagship model.
Instead, the firm introduced the Plus model, anticipating that a larger model at a cheaper price point than the Pro versions would be more popular. However, it appears that this was not the case. The iPhone 14 Plus demand is so low that it is even lower than the iPhone SE 2022 model, accounting for only 5% of all pre-orders. Meanwhile, the two Pro versions account for 85 percent of pre-orders, with the remaining 10 percent going to the standard iPhone 14.
