The Nokia brand has maintained a significant presence in the US market and ranks as the sixth most popular smartphone brand there. The most recent IDC survey made this revelation, along with the fact that the Nokia C100 is the fifteenth-most popular smartphone this year. According to the research, the Nokia C200 also enjoyed a prosperous year in 2022.
According to the IDC slide, shipments of Nokia smartphones increased in Q2 2022 compared to Q1 and year over year. Nokia sees great potential in the American market and anticipates continuing its good performance in the third quarter of 2022.
The IDC analyst withheld the report's supporting data, although it was consistent with the Q1 reports from IDC and Strategy Analytics in the past. a Nokia a leading player globally in the feature phone market. Nokia Mobile is fast expanding its market share to include smartphones and is enjoying a positive spin in the US. As per a previous report, Nokia Mobile’s growth profile in Europe was less impressive at 31% compared to North America at 87%.
The focus of the brand is reflected in the IDC report on Nokia's performance in the US, which contributes to the company's overall excellent financial performance. Since 2021, Nokia has had some quite impressive results in both Europe and North America. Another market where Nokia has maintained a strong performance is the United Kingdom.