The theme of Samsung's IFA 2022 preview is the smart home.

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 This year's IFA will take place in Berlin, and Samsung gave a sneak peek at what it will present. In a blog post, Jae Seung Lee, Head of Digital Appliances at Samsung Electronics, stated that the Korean manufacturer is placing a bet on sustainability and energy efficiency in its upcoming goods, though he did not specify what they might be.



In order to achieve a Net Zero Home, the executive outlined three crucial actions that will transform Samsung into "the No. 1 energy efficiency brand in home appliances."



The installation of Wi-Fi connectivity in all new appliances that will be linked to the Bespoke Home smart service is the first step toward achieving the ambitious aim. The SmartThings platform will serve as its foundation in order to increase efficiency and provide you greater control. Additionally, Samsung will include AI-based energy-saving features into all future household appliances.



Partnering with a business that is already adept at sustainability is the second stage. In this instance, Samsung is collaborating with Patagonia, an eco-friendly apparel company that is attempting to remove microplastics from its products in order to stop the toxins from being released into the ocean.


Microplastic pollution should be reduced because to Patagonia's expertise in apparel and Samsung's expertise in washing machines; this is anticipated to take place innew products, as well as some existing ones that are up for a software update.


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