Only 24.5 million smartphones were shipped throughout Southeast Asia between April and June, a 7% decrease from the figures from the prior quarter. Lower levels of consumer demand were seen throughout the region as a result of rising inflation rates. With deliveries of 9.1 million devices and a 37% share of the SEA market, Indonesia is the largest market in the area. With 4.4 million exports, the Philippines comes in second, followed by Thailand with 4 million. Malaysia (2.4 million) and Vietnam (3.1 million) made up the final two markets in Southeast Asia.
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Samsung maintained its position as the leading provider in SEA in terms of shipments, with 5.7 million devices and a 23% market share. Entry-level devices helped maintain the lead as demand for midrange and high-end Galaxy A-series devices was lower than anticipated throughout the region. With 4.4 million shipments and an 18% market share overall, Oppo is the second-largest vendor. Several SEA markets have a very strong demand for Oppo A16 series cellphones.
With 4 million shipments and a 16% market share, Xiaomi comes in third. Customers continued to place a high priority on the Redmi 10 and Redmi 9 series, while the recently released Poco F4 series generated some attention on online platforms. The final two brands in the top five list in terms of shipments were Vivo (3.2 million shipments) and Realme (2.6 million shipments).
Shipments and growth rates for smartphones in Southeast Asia | Canalys Market Pulse for Smartphones: Q2 2022 Vendor Q2 shipments in 2022 (million) Market share in Q2 of 2022 Q2 shipments in 2021 (million) Market share in Q2 of 2021 annual expansion
Samsung
5.7 23%
5.4 20% 4%
Oppo
4.4 18%
4.9 18% -10%
Xiaomi
4.0 16%
6.0 22% -34%
vivo
3.2 12%
3.9 14% -18%
realme
2.6 11%
3.3 12% -22%
Others
4.7 19%
4.1 15% 14%
Total
24.5 100%
27.7 100% -11%
The region's total exports of 5G devices only made about 18% of the entire demand, which has drastically decreased. Currently, consumers are not aware of any useful applications for 5G, particularly in the entry-level and midrange segments where LTE devices offer sufficient network speeds and coverage.
