#GetTheMessage is a campaign launched by Android to get Apple to implement RCS messaging.

Neha Roy
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 The controversy around the green bubble versus blue bubble has gained more attention over the past year or so. The issue at hand is that sending and receiving texts from Android users to iPhone users is not a pleasant experience. @Android tweeted on Thursday about a new initiative to get Apple to #GetTheMessage concerning RCS.

Google even created a landing page that outlines the problem, what RCS is, and how it may be able to resolve the green/blue bubble issue. Additionally, it clarifies to Android users what the problem actually is and the reasons why iOS users frequently gripe about messaging Android users.


The campaign urges Apple to implement the RCS (Rich Communication Services) standard on iPhones so that users of the iPhone and Android platforms can communicate more effectively. Of course, this is not a problem in the majority of international markets where cross-platform messaging apps are favoured. The majority of users in the US choose the default texting service, which might be either iMessage or Android Messages.

In addition to the dreaded green bubble, switching back to SMS for text messages and MMS for video and images causes communications quality for iPhone users to decline. This means that messages are not securely delivered, there are no typing or delivery notifications, and photos and videos are compressed into pixelated messes.


Since RCS is a worldwide messaging standard, as opposed to iMessage, which only functions on iPhones and other Apple devices, Apple could conceivably adopt it. Apple could enhance its users' messaging experiences by incorporating RCS into its messaging app. This would increase the security of the default messaging standard with end-to-end encryption, enable typing and read notifications, and vastly improve the quality of images and videos from MMS' current video/photo size limitation of less than a megabyte. Additionally, MMS lacks the functionality to let users exit a group MMS chat.


For iPhone sales and to retain users on Apple devices, Apple depends on consumers becoming enamoured with its platforms and services—iMessage being one of the greatest driving forces. It goes without saying that iPhone owners detest green bubbles to the point that they constantly urge their Android pals to convert to iPhone in order to gain access to the group chat.


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