The achievement of producing 1 million made-in-India products in a single quarter is being celebrated by boAt India. This coincides with the company's Rock in India programme, which aims to show support for indigenous material in India. It has continued to demonstrate the work done by its employees during the creation of each product, much like seeing a musician make music.
A song by boAt celebrates India's factory symphony and draws attention to the hustle and bustle there. Together with Indian music composer Mayur Jumani, the track was created. The action aims to alter Indians' musical listening habits. According to the firm, the achievement of producing 1 million units in a single quarter reflects India's love of setting new records.
Within this year, the boAt brand increased its business in India. India is where the boAt Rockerz, Bassheads, Airdopes, power banks, and cables were made. The decision is a huge boost for the Make in India initiative, which the government unveiled in 2014. This was done to tap into India's enormous domestic market and diversify its supply base. human and material resources.
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In addition to the Make in India initiative, the Production Linked Incentive Scheme has aided boAt in significantly expanding its local manufacturing capacity. The incentive regime by the government has also enabled brands like boAt to minimize supply chain and logistics disruptions, taking great advantage of the economics of scale.
