Interesting information regarding the Indian smart wearable market has recently come to light in a new report. By examining this study, we can see that boAt has successfully seized the market's throne, and the area as a whole has had tremendous growth.
Apparently, 23.9 million wearable devices were shipped in the second quarter of this year, according to an IDC report. In comparison to the same period last year, this represented a staggering growth of 113 percent. Additionally, 38 million wearable devices were supplied in the first half of the year, up 65.8 percent from the same period last year.
BoAt dominated this market at the time with a sizable 34.3 percent market share, a huge increase of 76.6 percent over the previous year. Noise, which came in second in the nation with a market share of 11.5%, was the brand after this one. Additionally, OnePlus, Fire-Boltt, and Realme completed the top 5 positions in the region with respective market shares of 8.7%, 6.8%, and 4.6 percent. With a 28.5 percent market share in the smartwatch category alone, Noise took first place in this ranking.
Notably, this sector also experienced significant growth, with a 296 percent increase from the same time last year to this year. Fire-Boltt came in second with a market share of 24.7 percent. According to the survey, aggressive offline and online advertising campaigns helped increase sales, and the announcement of new models also helped the businesses establish themselves in the area.
