Bloatware-free interfaces on Apple iPhones are well-known for their lack of pointless third-party applications. The majority of the proprietary apps that come pre-installed on iPhones, including Podcasts, Maps, News, Music, Messages, and others, can be removed by users. However, according to a report by Apple expert and Bloomberg's Mark Gurman, Apple is looking at new revenue-generating opportunities. What is the simplest way to boost sales? Simply put: ads.
According to the study, more Apple-only apps could soon display advertisements. To assist third-party developers in promoting their products, the business already runs advertisements on the Apple App Store as well as its own News and Stocks apps. This applies to iPads, Macs, and iPhones. According to Gurman, Apple Maps and Podcasts could show promotional content, while the volume of ads on existing apps would increase. What is clear is that iPhones won't give spammy notifications like many Android counterparts. The report also highlights the possibility of an ad-supported Apple TV+ tier - similar to Netflix's ad-supported subscription.
Whether or not these advertisements will benefit end users is the important question in this case. For instance, many manufacturers of Android smartphones generate additional revenue through advertisements and third-party apps, but this money subsidises end consumers. It mostly aids companies in maintaining affordable smartphone prices. On the other hand, iPhones are infamously costly. Although we can't expect third-party apps to have any restrictions on adverts, we most definitely don't anticipate them in their own applications.
How Apple will display adverts on its exclusive apps is a crucial topic. Are they going to be standardised ads or will personal data analysis be used to make tailored ads? Gurman does provide some explanations for this section. He claims that Apple would make advantage of customer information obtained through
Apple does not also get information from third-party apps. This is why the company last year included a mechanism to prevent businesses like Meta and Snap from using this business model. In fact, the implementation of ATT (App Tracking Transparency) had a significant impact on Meta. For the first time, the corporation reported a decline in revenue during the most recent fiscal quarter.
Apple has not officially confirmed the report as of this writing. In India, the Apple News app is still not available.
