The "Return to Instinct" event, which will unveil Nothing Phone (1) on July 12, is set. Even after the debut, it will be challenging to obtain the phone, nevertheless. This is due to the fact that Nothing intends to copy OnePlus and will first offer the Phone (1) solely through invitations. In the most recent video demonstrating the design and production process, Carl Pei personally verified this.
Nothing has published a new video on its YouTube channel that describes the phone's design and production procedure. The video also informs us that recycled aluminium is utilised in the phone's construction. But the video's climax reveals that Nothing Phone (1) would use an invite system for its initial sales.
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Carl Pei, co-founder of Nothing, is no stranger to the hype machine and the invitation-only strategy. The same thing was done with his previous business, OnePlus. The startup will be able to sell its items more quickly and get them into the hands of those who "deserve" them the most thanks to the Invite system.
In the video, Pei argues that because Nothing is tiny, it lacks the capacity and financial resources to create in bulk millions of smartphones at once. According to Pei, Nothing had two choices: postpone the sale and buy additional inventory, or sell the phone (1) as soon as it came off the assembly line. And because it's also a nice PR opportunity, Nothing decided to go with the latter, as you may know.
Pei continues by saying that the business took the Nothing Ear incident to heart (1). According to him, the firm could only offer the audiobook once a week, and even then, it would sell out in a flash. The company chose an invite system for the forthcoming phone since they didn't want the same thing to happen again.
The Snapdragon 778+ SoC and 8GB RAM of the Nothing Phone (1) were discovered to be the device's power sources in a recent Geekbench sighting. The process will perform poorly since it cannot compete with the newest Snapdragon 8 generation CPUs. The pricing and software are currently the only factors determining Nothing Phone (1)'s future.
