HIGHLIGHTS
- WhatsApp business users will be able to create orders directly from the chat interface.
- The software would be able to determine the total number of products added to an order. Once the order is generated, it is claimed to be sent in chat.
WhatsApp has been discovered to make it simpler for companies to establish new orders for clients who are already on the platform. In the new experience, business users will be able to put things that they are selling to a consumer to the chat screen. WhatsApp is claimed to be testing the functionality internally at the moment, while some references to it were found in a recent beta version for Android users. For quite some time, the instant messaging app has been aggressively attempting to improve its purchasing experience.
According to WhatsApp features tracker WABetaInfo, WhatsApp for Android beta version 2.22.9.12 had allusions to a new business-focused upgrade that would be accessible via the 'Order' shortcut, which emerged in a previous beta release.
When a business user taps the shortcut, they will be given the opportunity to add things they are going to sell to clients they are talking with, as shown in a screenshot posted by WABetaInfo. WhatsApp's 'Catalogue' function, which was announced in 2019, will allow companies to add items/products from their catalogue. Business customers may define the quantity of things they want to include in their order, and the app will compute the subtotal and total number of items included automatically. According to the beta tracking website, once the order is created, it will be instantly forwarded to the chat.
The precise day and time when the 'Order' shortcut would be available to users has yet to be confirmed. However, given WhatsApp's track record, it will take some time to achieve even beta status.
WhatsApp enabled companies to manage their catalogues from its Web and desktop applications last year. It also included a 'Add to Cart' and a Shopping button in 2020 to let merchants sell their items through the app.
