HIGHLIGHTS
- Tata Neu unites all of Tata's brands on a single platform.
- The Tata Group had bought internet players in a variety of sectors.
- This featured BigBasket, a food delivery platform, and 1Mg.
The Tata Group unveiled its super app Tata Neu on Thursday, bringing all of its brands together on a single platform, as it attempts to play a significant role in the Indian e-commerce industry, which is presently dominated by Amazon and Flipkart.
Tata Sons Chairman N Chandrasekaran stated on social media that Tata Neu mixes the group's longstanding consumer-first strategy with the new spirit of technology.
"Today is a Neu day! Tata Digital, the newest member of the Tata family, is pleased to present Tata Neu today "He posted it on LinkedIn.
The group has been testing the app since last year as it prepares to play a significant role in the rapidly expanding e-commerce market. It had acquired online players in a variety of industries, including food delivery platform BigBasket and online pharmacy 1Mg.
"Tata Neu is a new platform that combines all of our businesses into a single strong app. It is an entirely new way to experience Tata's amazing universe, combining our traditional consumer-first approach with the current ethos of technology "According to Chandrasekaran.
He went on to say, "Our goal is to make Indian customers' life simpler and easier. Tata Neu will be built around the power of choice, a seamless experience, and loyalty, offering a tremendous One Tata experience." Chandrasekaran stated that the Tata Neu app will be available today (April 7), "It makes me proud to see so many of our trusted and loved brands on the Tata Neu platform already, including Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside, and Vistara, Air India, Titan, Tanishq, and Tata Motors. "We look forward to learning continually, adapting, and meeting the demands of our consumers," he added as he welcomed customers "to the Neu World.""
