Samsung is one of just a few smartphone manufacturers in the world that produces its own chipsets. Unlike Apple, though, the South Korean conglomerate also utilizes Qualcomm and MediaTek CPUs in its devices.
However, it looks that the business may alter its processor strategy in order to expand the use of its own Exynos CPUs in its handsets.
According to the recent report, Samsung Electronics is currently focusing on the Galaxy A-series and Galaxy M-series handsets. With this, the corporation suggests shifting its attention from established to emerging markets.
According to the article, as part of that approach, the South Korean conglomerate plans to enhance the use of its own chipsets in mid-range and low-end smartphones.
In keeping with this, the Samsung Exynos 850 CPU was used in the recently announced Galaxy A13 4G smartphone in the North American market. The Samsung Galaxy A13 5G, which is powered by the MediaTek Dimensity 700 chipset, has already been released.
The Galaxy A13, as the name suggests, is the successor to the Galaxy A12, which delivered 51.8 million units in 2021. As a result, it became the best-selling smartphone model in the world and the first smartphone to sell more than 50 million units.
The Samsung Galaxy A13 was powered by the MediaTek Helio P35 chipset, which contributed significantly to MediaTek's market share growth. With the Galaxy A13 4G, which is driven by a Samsung Exynos 850 chip, and the 5G variant, which is powered by a MediaTek chip, the firm hopes to expand the market share of Exynos chips.
