Japan Display claims that its new backplane, which is used in screens, uses up to 40% less power than traditional components.
On Wednesday, Japan Display said that it would begin producing new display panel components that, according to the company, will considerably reduce power consumption and increase the battery life of smart watches and other consumer gadgets.
In a news statement, the maker of small displays used in smartphones, vehicles, and other goods said it is in "discussions with various clients and aims to start mass production from 2024." Apple is one of the company's major customers.
Japan Display has struggled in the face of stiff competition and as clients move to organic light emitting diode (OLED) screens, expecting an operational loss of JPY 11.3 billion (approximately Rs. 700 crore) for the fiscal year ending March 31. It has recently had to reduce manufacturing due to semiconductor shortages.
The component, known as a backplane, is covered in tiny transistors and forms one of the layers in an LCD. They're also found in OLED displays.
According to Japan Display, its new backplane uses up to 40% less energy than traditional components while simultaneously improving screen resolution, making it appropriate for virtual reality applications.
The business forecasts yearly sales of JPY 50 billion (approximately Rs. 3,120 crore) from the new display component, according to the company.